How local businesses show up in ChatGPT (and Google).
Buyers ask AI engines before they visit your site. Those engines favor clear, specific, up-to-date pages — not a thin homepage and a hope. SpiAI's inbound dogfood is built for that: publish intent guides on your domain, refresh every 15 days, route CTAs to a real booking path.
What actually helps
Pages that answer the question buyers typed
- Memory of who you serve, where, and how you sound.
- Research on real queries (Google + ChatGPT / Perplexity / Gemini).
- Guides on your domain — not only a social post or directory listing.
- Refresh cadence so answers don't rot.
- Ops so when someone converts, follow-up is human-approved and fast.
This is not a promise that an AI will “rank you #1 overnight.” It's the boring, compounding work of being the clearest local answer — then having a desk that books the call.
SpiAI inbound loop
Memory → Research → publish → refresh
Memory pack
ICP, offers, voice, geo — the source of truth for every page.
Intent guides
Like this one: high-intent queries mapped to slugs and CTAs.
15-day refresh
Re-check searches, update pages, keep citations honest.
Install the same loop on your site.
Foundation Audit: which searches matter, which pages to ship first, fixed price to build.
Practical inbound — not a competitor brand clone.